LinkedIn is a powerful platform for networking and building professional relationships. One of the key factors that can make or break a LinkedIn connection request is personalization. Recently, I received a LinkedIn request that instantly caught my attention.

In this blog, I'll break down the template used in the request and explain why it worked so well.

Before we jump on the connection request template message let me show you what users are saying who are using this:

Moving on…

1. The Template and Why It Works

The LinkedIn request I received followed a specific template that can be broken down as follows:

"Hi [first name],

I recently [comment on self-authored content] + [compliment]!

I'm particularly interested in the part where you [reference specific section].

Could you share how [soft ask]?

I'm eager to [final goal].

Thanks!"

2. Why It Works

Self-Authored Content

The use of self-authored content is a powerful form of personalization. It shows that the sender has taken the time to research and engage with your work.

Warm Fuzzy Feeling

The mention of self-authored content gave me a warm fuzzy feeling, as it was my video that was referenced. This personal touch made the request feel genuine and sincere.

No Direct Ask for a Meeting

The request did not include a direct ask for a meeting or my time, which can often come across as too forward or salesy.

Specificity

The request was specific, referencing a particular section of the content. This specificity made it clear that the sender had a genuine interest in my work.

Why Self-Authored Content Works

Self-authored content is a powerful form of personalization because it shows that the sender has taken the time to engage with your work. Examples of self-authored content include speaking engagements, articles, webinars, and posts.

3. The Goal of the Template

The goal of the template is to build relationships and establish genuine connections. By showing a genuine interest in the recipient's work and providing value, the sender can lay the foundation for future engagement.

4. The Likelihood of Future Engagement

The likelihood of future engagement is high when a LinkedIn request is personalized and genuine. If tomorrow the sender were to ask me to check out their product or tool, I would be very likely to do so.

5. Go-To LinkedIn Templates

There are many effective LinkedIn templates that can be used to personalize connection requests. The key is to be genuine, specific, and provide value.

Have a look at one of the example template below:

Personalization is a powerful tool for building relationships on LinkedIn. By using templates that reference self-authored content and show genuine interest, senders can increase the likelihood of their requests being accepted and lay the foundation for future engagement.