20 mins
LinkedIn comprehensive guide to 125 engaging post ideas. Explore diverse categories, best posting times, and effective post structures to elevate your professional presence and boost engagement.
Welcome to the ultimate guide for LinkedIn post ideas – your one-stop resource for transforming your LinkedIn presence into a powerful professional asset. In this comprehensive blog, we go beyond mere concepts and provide you with practical templates, real-world examples, enlightening screenshots, and recommendations for the best LinkedIn profiles to follow.
It's more than just a blog; it's an all-encompassing toolkit to make your LinkedIn presence shine. Get ready to become a LinkedIn content expert and engage your network like never before.
LinkedIn provides a diverse array of post types and content formats for sharing on the platform. As the platform continually evolves, you may wonder which types of posts are the most effective. Drawing from our extensive experience with LinkedIn over the years, we've identified the following post types that perform exceptionally well on the platform:
Text Posts (including hashtags, emojis, and links)
Image Posts
Native Video Posts
Native Document Posts (PDFs)
LinkedIn Articles
LinkedIn Polls
Carousel Posts
These post types have consistently demonstrated their effectiveness in engaging and resonating with LinkedIn's audience.
What is Included in this Article?
In this comprehensive article on LinkedIn post ideas, we've covered a diverse range of content suggestions to help you boost your LinkedIn presence and engagement. You'll find 125 unique ideas divided into 17 distinct categories, each designed to cater to different aspects of your professional life and personal branding.
Here's what you can expect to find in this article:
A list of 125 Linkedin post ideas with detailed description, structure breakdown, best time to post, examples and templates.
Content Themes (7 ideas): Explore strategies to showcase your company culture, offer industry insights, and more, with recommended posting times.
Educational and Informative (18 ideas): Discover ways to provide expert guidance, answer common questions, and share insights, along with ideal posting times.
Personal and Reflective Posts (9 ideas): Embrace authenticity and personal growth with posts that reflect your experiences, and find the best times to share them.
Interactive and Engaging Posts (15 ideas): Engage your audience with polls, discussions, and more, supported by suggested posting times.
Visual and Multimedia Posts (4 ideas): Enhance your content with visuals, and make sure to post at the right times.
Career and Professional Growth (8 ideas): Boost your career and share growth hacks, job openings, and more, with timing recommendations.
Creativity and Unconventional Posts (4 ideas): Add humor, memes, and speculation to your content, and choose the ideal posting times.
Gratitude and Positivity (2 ideas): Express appreciation and share hope, along with the recommended posting slots.
Diversity and Inclusion (3 ideas): Explore posts on commonalities, differences, and diversity, supported by timing insights.
Productivity and Time Management (2 ideas): Optimize your productivity and time management strategies, posting at the right moments.
Content Creation and Sharing (5 ideas): Share brand stories, creative writing, and more, with suggested posting times.
Leadership and Management (2 ideas): Share insights on leadership and personal interests, with recommended posting hours.
Seasonal and Special Occasions (1 idea): Celebrate festivals and special occasions with well-timed posts.
Networking and Connections (2 ideas): Recommend resources and target new connections, knowing when to post.
Self-Reflection and Growth (1 idea): Make insightful comparisons to reflect on your journey.
Daily Themes and Consistency (2 ideas): Maintain consistency with daily content themes and reminders.
Reports and Discoveries (1 idea): Share reports and discoveries, along with the best posting time.
Let's dive into each category and explore how to stand out on LinkedIn.
125 LinkedIn Post Ideas
Click on the each of the idea to learn more.
Show off company culture
Give expert tips and guidance
LinkedIn Polls
Business, Marketing, Individual Posts
Industry Insights
Niche Thought Leader Content
Funny Content
Industry News
Promotional Posts
Hiring Posts
Legal Impacts
Answer Common Questions
Tool Reviews
Tool Recommendations
Discuss Common Mistakes
Recommend a Resource
Summarize a Podcast
Summarize a Book
List of Books
Job Tips
Before and After Client Experiences
Discuss a Business Interaction
Summarize a Course
Summarize a Webinar
Favorite Book
Make a Reflection
Talk About A Risk
Who Has Helped You
Failures or Mistakes
Be Yourself
New Job Posts
Post a growth hack
Write about a personal experience that inspires others
Share one of your brand stories
Write about how success has changed your life
Share a tip or an idea
Share info about a job opening
Share some of your hiring experiences
Share an interesting stat with graph
Share something from a book you’ve just read
Highlight something interesting from the news or a current event
Things you believe others should do (or shouldn’t do)
Appreciate something
Talk about a habit - Celebrate it
Share a great quote
Talk about a common misconception or myth
Share glimpses into your professional journey
Start a discussion on a topic you think is important
Deliver a powerful message
Write about something people should avoid
Spread some encouragement
Post stories as per the festival
Share something about your mentor(s)
Write about a fear and how you are overcoming it
Share a Business Mantra
Share a (relevant) meme
Try posting a one-liner
Speculate on a topic
Share someone else’s post with credits
Post an infographic
Target your new connections
Try a “what would you do if” post
Talk about a challenge you faced (or you’ve been facing)
Recommend something interesting
Create an In-Image Poll for your LinkedIn audience
Create a post of DOs (or DON’Ts)
Share a (relevant) screenshot
Tag Someone in Your Post
Get (a little) personal
Post a Productivity Hack
Post about why you love doing what you do
Make a comparison
Go (a little) random
Share a rejection story
Ask for LinkedIn post ideas from your audience
Give some ‘quick tips’
Create an ‘equation’ post
Use an experience you had during the day
Go for a throwback
Get some blanks filled
Post a short self-made video
Post a Memory
Praise someone in your post
Talk about the time you failed at something
Share a list
Try a “What happened next?” post
Add Characters to Your Content
Post about an interest or a hobby
Share something about an event
Share a Secret (👈 LinkedIn post idea that REALLY works)
Do a survey on LinkedIn
Post about a mistake you made
Consider posting about something most people don’t talk about
Share something about your organization’s work culture
Post something from your professional journey
Give creative writing a shot
Consider sharing content on lifestyle topics
Talk about commonalities
Talk about differences
Be diverse in your posts
Talk about your Goals - Celebrate awareness
Try daily content themes
Give a reminder
Post a teamwork story
Share a report (or something from a report)
Post about a recent discovery
Express gratitude
Talk about stress-busters
Share some red flags 🚩
Show excitement in a post
Spread some hope
Post about leadership
Try interaction-based posts
Talk about a resource that makes your work easy
Experiment a little
Talk about new trends in your industry
Share something you learned this week
Talk about something you’ve changed your mind on
Address a common pain point for your audience
Sell your product or service
Talk about how you manage your time
Share a client case study
Answer a question you get asked all the time
Talk about a common mistake you see your audience making
Share a skill are trying to master (or have mastered)
Category wise LinkedIn Post Ideas
Category 1: Content Themes (7 ideas)
Show off company culture: Showcase your company's unique work environment and values.
Industry Insights: Share your thoughts and insights about the industry.
Niche Thought Leader Content: Establish yourself as an expert in a specific niche.
Industry News: Share the latest news and updates in your industry.
Promotional Posts: Promote your products or services effectively.
Hiring Posts: Announce job openings and attract talent.
Legal Impacts: Discuss the legal aspects relevant to your industry.
Category 2: Educational and Informative (18 ideas)
Give expert tips and guidance: Share professional advice and expertise.
Answer Common Questions: Address common queries from your audience.
Tool Reviews: Offer in-depth evaluations of tools and resources.
Tool Recommendations: Suggest useful tools and resources for your field.
Discuss Common Mistakes: Point out common pitfalls to avoid.
Recommend a Resource: Share valuable resources for your audience.
Summarize a Podcast: Condense podcast content for quick consumption.
Summarize a Book: Offer key takeaways from a relevant book.
List of Books: Create a reading list for your followers.
Share a tip or an idea: Offer quick and actionable tips.
Things you believe others should do (or shouldn't do): Share your beliefs about best practices.
Address a common pain point for your audience: Tackle common problems your audience faces.
Sell your product or service: Promote your offerings effectively.
Share a client case study: Highlight success stories with your clients.
Highlight something interesting from the news or a current event: Share intriguing news and events.
Talk about a common misconception or myth: Debunk myths in your industry.
Share something you learned this week: Continuously share your learning journey.
Talk about something you've changed your mind on: Discuss evolving perspectives.
Category 3: Personal and Reflective Posts (9 ideas)
Be Yourself: Embrace authenticity in your posts.
Write about a personal experience that inspires others: Share personal stories to motivate.
Write about how success has changed your life: Reflect on the impact of success.
Make a Reflection: Offer introspective insights.
Who Has Helped You: Acknowledge those who've supported you.
Failures or Mistakes: Discuss lessons learned from setbacks.
Share a great quote: Inspire with meaningful quotes.
Share a Business Mantra: Share your guiding principles.
Talk about a habit - Celebrate it: Celebrate productive habits.
Category 4: Interactive and Engaging Posts (15 ideas)
LinkedIn Polls: Engage your audience with polls.
Start a discussion on a topic you think is important: Encourage meaningful conversations.
Deliver a powerful message: Share impactful messages.
Spread some encouragement: Offer motivation and support.
Create an In-Image Poll for your LinkedIn audience: Make polls visually appealing.
Create a post of DOs (or DON’Ts): Share dos and don'ts for success.
Tag Someone in Your Post: Recognize and engage with others.
Get (a little) personal: Share personal anecdotes.
Praise someone in your post: Express appreciation.
Share a rejection story: Discuss handling rejection.
Ask for LinkedIn post ideas from your audience: Foster engagement and participation.
Give some ‘quick tips’: Share concise, actionable advice.
Use an experience you had during the day: Connect with daily experiences.
Share some red flags 🚩: Identify warning signs.
Show excitement in a post: Convey enthusiasm and passion.
Category 5: Visual and Multimedia Posts (4 ideas)
Post a short self-made video: Share video content for engagement.
Share an (relevant) infographic: Offer information in visual form.
Share a (relevant) screenshot: Share visual content with context.
Post a Memory: Reflect on past experiences.
Category 6: Career and Professional Growth (8 ideas)
Job Tips: Share career advice.
Before and After Client Experiences: Showcase transformational journeys.
Discuss a Business Interaction: Share experiences and insights.
New Job Posts: Announce new job opportunities.
Post a growth hack: Share strategies for progress.
Talk about a challenge you faced (or you’ve been facing): Discuss overcoming obstacles.
Share some of your hiring experiences: Provide insights into hiring processes.
Share info about a job opening: Promote job opportunities within your organization.
Category 7: Creativity and Unconventional Posts (4 ideas)
Funny Content: Inject humor into your content.
Try posting a one-liner: Share concise and witty messages.
Speculate on a topic: Engage your audience in speculation.
Share someone else’s post with credits: Recognize and amplify valuable content.
Category 8: Gratitude and Positivity (2 ideas)
Appreciate something: Express gratitude and appreciation.
Spread some hope: Share messages of optimism.
Category 9: Diversity and Inclusion (3 ideas)
Be diverse in your posts: Embrace diversity in your content.
Talk about commonalities: Explore shared traits and experiences.
Talk about differences: Discuss and appreciate diversity.
Category 10: Productivity and Time Management (2 ideas)
Post a Productivity Hack: Share efficiency tips.
Talk about how you manage your time: Offer insights into time management.
Category 11: Content Creation and Sharing (5 ideas)
Share one of your brand stories: Tell compelling brand stories.
Give creative writing a shot: Explore creative writing.
Share something about an event: Share event highlights.
Share something about your organization’s work culture: Showcase your workplace culture.
Talk about stress-busters: Discuss strategies for stress relief.
Category 12: Leadership and Management (2 ideas)
Post about leadership: Share leadership insights.
Post about an interest or a hobby: Share personal interests.
Category 13: Seasonal and Special Occasions (1 idea)
Post stories as per the festival: Celebrate holidays and special occasions.
Category 14: Networking and Connections (2 ideas)
Recommend something interesting: Suggest valuable resources.
Target your new connections: Engage with new connections.
Category 15: Self-Reflection and Growth (1 idea)
Make a comparison: Offer comparative insights.
Category 16: Daily Themes and Consistency (2 ideas)
Try daily content themes: Maintain a consistent content theme.
Give a reminder: Offer regular reminders and updates.
Category 17: Reports and Discoveries (1 idea)
Share a report (or something from a report): Disseminate research findings and discoveries.
Conclusion:
With these 125 LinkedIn post ideas, you have a diverse range of content options to enhance your presence on the platform. Choose ideas that align with your goals and resonate with your audience for successful LinkedIn posts. Happy posting!
Best time to post LinkedIn Post Ideas (Category wise)
Category 1: Content Themes
Best time: Wednesdays and Fridays, between 10 AM and 12 PM.
Category 2: Educational and Informative
Best time: Tuesdays and Thursdays, at 11 AM.
Category 3: Personal and Reflective Posts
Best time: Mondays and Wednesdays, around 2 PM.
Category 4: Interactive and Engaging Posts
Best time: Tuesday and Thursday mornings, between 10 AM and 11 AM.
Category 5: Visual and Multimedia Posts
Best time: Fridays, at 3 PM.
Category 6: Career and Professional Growth
Best time: Wednesdays and Thursdays, around 3 PM.
Category 7: Creativity and Unconventional Posts
Best time: Tuesdays and Thursdays, at 2 PM.
Category 8: Gratitude and Positivity
Best time: Mondays and Fridays, at 11 AM.
Category 9: Diversity and Inclusion
Best time: Wednesdays, around 4 PM.
Category 10: Productivity and Time Management
Best time: Fridays, around 2 PM.
Category 11: Content Creation and Sharing
Best time: Mondays and Wednesdays, at 2 PM.
Category 12: Leadership and Management
Best time: Tuesdays and Thursdays, at 3 PM.
Category 13: Seasonal and Special Occasions
Best time: Wednesdays, at 1 PM.
Category 14: Networking and Connections
Best time: Thursdays and Fridays, around 10 AM.
Category 15: Self-Reflection and Growth
Best time: Tuesdays, at 1 PM.
Category 16: Daily Themes and Consistency
Best time: Mondays and Wednesdays, around 10 AM.
Category 17: Reports and Discoveries
Best time: Thursdays, at 4 PM.
Please note that these are general guidelines, and the best times may vary based on your specific audience and industry. It's advisable to conduct A/B testing to determine the optimal posting schedule for your LinkedIn content.
LinkedIn Geniee Recommended Post Structure:
1. Hook (1-2 sentences): Begin your post with a captivating hook to pique your readers' interest. Hooks can be in the form of a question, a surprising fact, a personal story, or a thought-provoking statement.
2. Introduction (1-2 sentences): Following the hook, introduce your post and provide context. You can briefly mention the topic you'll be discussing.
3. Main Content (2-3 paragraphs): This is the core of your post where you present the idea, information, or story. Break it down into a few paragraphs for readability. Use bullet points, subheadings, or numbered lists to organize your content when appropriate.
4. Visual Content (if applicable): If your post falls under the "Visual and Multimedia Posts" category, include images, infographics, videos, or any relevant visual elements to complement your message.
5. Call to Action (1-2 sentences): Encourage engagement from your audience. You can ask a question, invite comments, or direct readers to take a specific action like sharing the post or visiting a link.
6. Personalization (optional): Personalize your post by sharing your perspective or experiences related to the topic. This can make your content more relatable and authentic.
7. Best Time to Post (optional): If applicable, mention the recommended posting time for your specific content category. However, you can also include this information in a separate comment to keep the main post concise.
8. Hashtags (1-3 relevant hashtags): Include one to three relevant hashtags to increase the visibility of your post. These should relate to the topic of your content.
9. Engagement and Interaction (comment engagement): Be responsive to comments and interactions on your post. Engage with your audience by responding to questions and comments promptly.
10. Closing (1-2 sentences): Conclude your post with a closing statement, summarizing the key message or inviting further discussion.
11. Signature (optional): Sign your post with your name, title, or a brief professional tagline to establish your identity.
By adding a hook to the structure, you can create LinkedIn posts that are not only well-structured but also highly engaging from the very beginning. This will help in capturing your audience's interest and encouraging them to read the rest of your content.
© LinkedIn Geniee. 2023